The barbeque sauce. When we did our extensive market research (people coming out of the corner store) to try and get the best barbeque flavor we could, we came up with these descriptions: big, bold, tangy strong, intense, nice brown color?........... These were descriptions that we took from typical customers buying barbeque sauce. Then we surveyed Ashley Creek farm customers to see what they wanted in a barbeque sauce. Here are some of the descriptions that we were given: strong garlic flavor, something with a strong garlic finish, garlicky, more garlic than a typical sauce, and “Could you take a good barbeque sauce and add garlic to it?” All this input overloaded our computers so we had to keep a few things separate. First we figured out the ingredients for the typical customer and made one complete barbeques sauce. Then we crunched the numbers and responses form our Ashley Creek farm customers and figured out that we should add tons of garlic. What did this evaluation, surveying, and number crunching research give us? A very flavorful, big, bold, tangy, strong, intense, garlicky taste that keeps you coming back for more. So good in fact it is an award winning sauce particularly since we gave out the award. It was a big award, trust me.